So you start up a company and use the subsidised low cost getting started pack in order to round up technical advice, cost effective equipment and facilities and investors.
Once your ready say to release your product or service on mass and are ready to go main stream you can upgrade to the sometimes subsidised going mainstream pack. with communications structure organisation, connection to content creators for promotional material, social network content management, search engine optimisation, good access to accredited product and service reviewers, google earth promotion, discounting service access, ethical checklist, a holistic view of how well established your brand is and strongish AI analysis of feedback and product and service coverage with the rarely subsidized premium pack there is a more basic feature with the standard service.
That way this service can tailor your company social coverage as you company gets more prepared for the mass market with top expertise making sure you walk and run in the market when your company is ready to.
Subsidy would be relative to the product or service. If the product or service say is more in the public service 3rd sector area of the economy it's more likely to get subsidy beyond the getting started pack.