All this label group do is scrutinise the product and give the product the label if the product is optimally simplified, long lasting and top of the class in terms of eco efficiency.
Companies products which achieve the label could diversify a little on the options but they would have to watch they are still worthy of the label.
So if a consumer has a bit of money one day they can buy one of these premium products.
cost £20,000 for a review £70,000 per product option and a lot of scrutiny over the product.