Imagine on your smart TV you could pay 22 pound a year and get one live channel plus extended content that hosts a very good representation of British sport. This channel is limited at the high end of sport to a good quota to keep the price cost effective and more niche than competitive with bt sports or sky sports.
It also cuts costs by having some live content only live and no recording which you would need a sports package to view.
In the extended content is a good representation of more local British sporting events and up and coming. The channel is supposed to be a good representation of British sport not more comprehensive like a full sports package.
Funding
Payment plus a low degree of advertising.
Government backing for a good representation of British sport where in britain you pay 22 a year where as abroad you pay 50 or 5 per month Britain is a flat 22 and that's your year covered.
There is also a large chunk of advertising based free content with regards to extended content and shows which actually improves profits.
Mental and electronic sports can have inclusion but not priority and only British wise.
Brit Sport could also sell which you get free for your 22 1 pound content packages with memoriable matches which Freeview sky and bt can contribute to and earn a fair percentage.
What cheap as Brit who likes sports wouldn't be tempted.