You are not your business,
Your business is not you.
You are a person,
Your business is an entity.
You are responsible for your business,
Your business is not responsible for you.
You have beliefs,
Your business is incapable of having beliefs.
Therefore, you cannot impose you beliefs on your customers.
You go home at night,
Your business does not.
You have a family,
Your business has employees.
You mingle with people,
Your business is managed and contributed to by people,
But your business knows nothing about people.
It is not “people.” It is only a business.