The word never appealed to me, but we don't have a dating culture like in America etc.
However, it's not my thing. I would only do it if I was at least 90% sure that I'd actually be interested in something with this person. It's too much energy wasted on acting (pretending I'm kinda normal I guess) and possibly uninteresting chatting for me to do this often. And I don't want to take a big risk in having to tell them after that "I'm sorry, not interested".