by digital.noface » Fri May 04, 2007 3:28 pm
I'm with Beatachica on this one. My contribution to this site is my presence, which helps on two levels. Firstly, my charming manner and amicable tone brighten the mood in this dreary place. Secondly, my unique IP is logged as traffic for the site, then justifying a higher market price for the ever-increasing advertising here.
As a devout capitalist (so devout that I believe charities should be corporatised, and governments disbanded and privatised), the collection tin to my left is as redundant as it is hypocritical. Either Sean advertises and doesn't beg, or he begs and doesn't advertise. You have to understand that this site, beyond being a mental health support site, is a market place for advertising space. So you could say Sean is an advert merchant (A legitimate and respectable business in my books). Thus, he is a business, a middleman of sorts, who puts his clients (advertisers) in touch with a select demographic to which he claims exclusive viewing space and time to.
The question I raise is, how would you feel donating your local K-Mart? Or dropping some coins into a tin below that big advert billboard on the way to work? Or swinging Mr. Gates an extra yellowback after buying his latest vista suite?
Either the organisation is non-for-profit, and exists on donations and good-will, or it is a profitable company. Those that don't make the cut for either do so due to a lack of demand for the goods and services provided, and thus redirect the wasted resources it's existence elsewhere.
The problem here is not that Sean is dishonest, or whatnot. Rather it is that society and the consumerate do not recognise that a) Advertising is a real commodity, and b) Seemingly altruistic businesses focussed on traditionally public sectors (e.g. healthcare, aged care, disabled care, welfare, etc) are no more deserving of 'donation' than their heavily competitive tradtionally private sector peers (e.g. Insurance, retail, banking, etc).
When you are subjected to advertising you are essentially giving out free labour-hours, and enabling capital to those who subject it upon you. This is not wrong so long as they have your permission, though this is often sullied by the government and their private interests- as such ensuring the laws contradict themselves and do not meet these simple standards. As such, as a smart consumer, you should expect some kind of inflow of economic benefit if you are to contribute to the same for a business. Luckily, as per the capitalist equation, this is most often the case, as the economic benefit of advertising revenue lowers the bottom-line of a company, allowing it to be more competitive in the market place.
Anyhow, enough of market theory. I like this website, and by visiting I contribute greatly towards what seems to be it's sole stream of revenue. If that revenue is sufficient or not for the running of this website is not a concern of mine, but rather one for the management. If they think they'd do better from voluntary donations, perhaps they should take down the advertising and pursue that angle. I personally doubt it. If the current profit from advertising is not sufficient, then the solution lies either in better organisation and application of the website in terms of profitability, or abondoning it all together and redirecting the resources put into it towards an end with a greater market demand.
That's pure economic theory mixed with a bit of reason, and just a hint of logic.
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