" is an idiom in many parts of the English-speaking world referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. To fail to "keep up with the Joneses" is perceived as demonstrating socio-economic or cultural inferiority. (wiki)
do you feel te need to compair yourself to the rest of your neighbors? (/friends)
what effect does that have on you?
relationships?
work?
hollidays?
hobbys?